Reynolds & Reynolds

FOCUS is a robust customer relationship management (CRM) system spanning across all dealership departments. BDC reps and salespeople can better manage every customer interaction while management can better track performance, train, and coach - all from a single tool. FOCUS automatically prioritizes tasks and follow-up actions based on a customer's likelihood to buy. It sends customers the right communication at the right time with results-based scheduling. It also allows the dealership to easily train employees with a simple interface designed specifically for their role.