Fullpath

Website Engagement, a core product in the Fullpath suite of Stellantis-approved solutions, is an AI-driven data activation solution designed to help dealers capture more of their hard-earned website traffic. Website Engagement leverages AI, predictive analytics, and an optional ChatGPT-integrated chatbot to offer every website visitor a unique, personalized shopping experience, deploying at exactly the right moment to increase the likelihood of conversion. The all-in-one tool ensures shoppers find what they are looking for on the dealership website, while helping dealers reduce vendor costs while enhancing their shopper experience.